I didn’t start in advisory. I started in the server room.
In 2000 I built the front end for one of the first browser-based phone systems. It was cloud communications before “cloud” meant that. I spent my early career as a software and web engineer, then eleven years as a systems architect at Wells Fargo, running the kind of complex, high-stakes IT environment I now help clients defend.
That’s the difference. Where most licensing advisors came from inside the vendors, I came from the buyer’s chair. I ran the environments. I signed the deals. I felt the squeeze at renewal. So I read the architecture, not just the agreement. I know exactly where the money quietly leaks out.
Eventually I left to build an Oracle advisory practice from scratch. That work became the blueprint for Remend, the independent firm I co-founded. Twenty-five years on, the mission is still simple: even the fight between enterprises and the vendors who count on their confusion.
